GameStop’s View of the Gaming World

Gamasutra has up a massive interview with some of the executives at Gamestop, the largest games-specific retailer here in the US. Speaking with folks like senior merchandising VP Bob McKenzie and marketing VP Tom DeNapoli, the site explores the retailer’s unique position within the gaming world, their views on the three consoles, and even the possibility that they might someday stock AO titles. “Gamasutra: There was a point where Manhunt 2 was considered an AO game. Is an AO game something that you would consider selling if it came out? Is it something that you would consider carrying in your stores? Bob McKenzie: I think that it is an opportunity that we would have to look at on a case-by-case. In this situation, I’m glad that they went back, reworked it, and it will be M rated. I can’t say that we would have supported it at AO, and I can’t say that we won’t. In the past, when there was an AO game such as Leisure Suit Larry from a couple of years ago, GameStop wouldn’t support that game in our retail stores. However, that was before the merger with Electronics Boutique, and EB did take the title into their retail stores. So, again, it is a situation that we have to take on a case-by-case. But I have to say that we prefer that the AO games are not anything that we are out there in the market looking for.”